Hard Truth: You’re not selling well online or on social media, even though you think you are.

You probably have known there’s something off with your business, but you don’t know what it is.

As an neurodivergent business owner, Do you keep finding yourself comparing your successes to other successful entrepreneurs and feeling like they have some special tools or skills that you’re missing out on? Or maybe you feel like your skills aren’t up to par compared to others in your field. Feeling like you know your stuff but also like you know nothing?

If any of these sound familiar, then this article is probably written just for you! Keep reading…

Hi! I’m Nia Patterson, an entrepreneur who has built at least 5 businesses from the ground up in various fields and has several more on the way. Almost all of my businesses involve using social media to sell services or products (both online and offline) to an extent, so when I say I have experience “selling products” I know what I’m talking about!

Let’s jump in with some reasons why ADHD Entrepreneurs might be struggling with sales and how they can overcome them by understanding the nature of their condition and how it affects their ability to sell effectively.

How ADHD works makes it both a superpower and also a super-weakness

I’m going to assume if you’re reading this you already know you (or someone you know) has ADHD and is probably also running a business? Am I spot on?

There are many aspects of ADHD that might affect how you run your business, but for the sake of this article we’re going to focus on object permanence, time blindness, and executive function (or dysfunction).

Object permanence is the ability to remember that things still exist even when they can’t be seen. In business, this means remembering that customers are still out there and your product or service is still relevant and needed — even if it’s a struggle to sell it right now.

Time blindness is the inability to understand how much time has passed (or how much more time needs to pass) before something will happen. This can make it difficult for ADHD entrepreneurs to estimate their workload, plan ahead, and stick with tasks until they’re finished. When was the last time you tried to shove 3 weeks worth of work into 3 hours? Yea…that’s time blindness.

Executive function here can be the inability to get up and do the things. It can be a struggle to start doing something or keep doing it. Even if you’re sitting there thinking about how badly you want to be doing it, you may feel like you still can’t find the will to do it.

Now that we’ve gained clarity around these three terms, let’s talk about…

Why you may be struggling with expanding and/or selling in your business

If you’re an ADHD Entrepreneur, you may be struggling with expanding your business and selling your services. Here are a few potential reasons for this:

If any of these are resonating with you, comment and let me know which one has you pinned?

Tips to overcome these ADHD-specific weaknesses

So, great, now you know maybe what’s going on and where you’re struggling but, uhm, wouldn’t it be nice to have some suggestions to combat those struggles?

Well, here are some tips to overcoming ADHD-specific weaknesses like these:

Remember, there is no shame in being an ADHDer who is struggling with their business or entrepreneurship. We each have our own strengths and our own weaknesses. There’s no way we can’t be good at EVERYTHING — even though we wish we were! But, if you’re currently struggling with expanding your business or selling your services, then it may be time for some self-reflection.

Ask yourself: what part of this article felt familiar to you? And START there. If you’re still struggling with some of these things, drop a comment below with your question and I’ll get back to you!

🧠 Want more tips on ADHD, Biz, and Social Media?

Work with me in my Signature Coaching Program to take your social media from disjointed and confused to focused and strategic in 6 weeks. I help ADHD millennial entrepreneurs create their first social strategy from the ground up! Book your first call here!

You can also stay in touch! I send out a newsletter with practical tips for better business and mental health. Sign up below👇