Phone mockup showing the Equip Instagram feed — social media strategy portfolio work by Nia Patterson LLC

Equip Health

Brand Category: Virtual Healthcare Startup

Positions Held: Social Media Manager + Strategist + Graphic Designer

Equip Health brought me on as their in-house Social Media Manager to help them create consistency, cohesiveness, and drive traffic to their various social media platforms. While working at Equip Health, I held the role of social media manager, graphic designer, and influencer campaign strategist for the brand. This involved developing new social media strategies and brand goals, creating engaging content across multiple platforms that could be replicated and repurposed, as well as crafting influencer partnerships and campaign management. All of these efforts together led to an increase in social media following across platforms, stronger brand recognition in the online healthcare space, and the development of successful influencer marketing campaigns that expanded their reach.


Dates Managed:

Spring 2022 – January 2023

Account Navigation

Social Post Examples