Phone mockup showing the Hey Tiffany Roe Instagram feed — social media strategy portfolio work by Nia Patterson LLC

Hey Tiffany Roe

Brand Classification: Personal Brand

Positions Held: Podcast Manager + Social Strategist

HeyTiffanyRoe, a prominent therapy and mental health brand, brought me on as their Podcast Manager to help them create consistency, cohesiveness, and drive traffic to their renowned podcast, Therapy Thoughts. While working at HeyTiffanyRoe, I filled the roles of podcast manager, social media strategist, and eventually social media manager for the entire brand. This involved managing podcast production and guest interviews, creating promotional content for podcast episodes, developing comprehensive social media strategies, and coordinating with the brand’s copywriter and graphic designer. All of these efforts together led to sustained growth of Tiffany’s substantial Instagram following, successful podcast episode launches, and the development of strong brand presence across multiple platforms.


Dates Managed:

Summer 2020 – Summer 2021

Account Navigation

Social Post Examples