The Center for Rising Generations (CRG)

Positions Held: Content Manager

The Center for Rising Generations (CRG) is a youth empowerment initiative powered by the Aspen Institute. I was brought on by Strut Communications to build a bold, youth-centered social media presence across Instagram, LinkedIn, Facebook, and Substack. As the Content Manager at Strut, I strategized, researched, outlined, and approved all content for this client, serving as the driving force behind CRG’s content direction from concept to final approval. While I didn’t create the graphics, I worked hand-in-hand with our agency’s graphic designer to ensure every visual aligned with CRG’s brand identity and youth-forward voice. My work included developing a strategic and platform-specific social media plan, outlining monthly themes and content for this client’s social media content calendar, and leading various content campaign series. We sought to create content that was peer-to-peer aligned rather than boilerplate or written toward older generations.